The publication
Graphic design, layout, and illustrations developed for the guide published by the NGO Article 19, our long-time partner. The material gathers useful information for individuals on the front lines, mobilizing their right to expression and demonstration to demand other fundamental rights.
The concept
The graphic design drew inspiration from art and urban movements. In the context of the streets, walls serve as canvases for those who need to express themselves. Therefore, it was only natural for us to use textures from wheat-paste posters, stencils, graffiti, and other tools used in social and cultural demonstrations to immerse the reader in this universe.
A pocket guide for any moment
The material was designed to be portable and easy to navigate so that it can be carried and consulted anywhere. The experience is designed to be quick and efficient, established through well-defined hierarchies among elements, facilitated navigation, and illustrations contributing to the understanding of the content.
Visual integration: from paper to social media
The richness of the visual identity and graphic design of the printed guide also came to life on social media. This intelligent integration allowed the client to reuse the original aesthetics in thematic posts, maximizing dissemination and providing a consistent visual experience.
