01. Visual Identity
The concept arises from the idea of unity, joy, and creativity. The brand is the result of the union of three essential pieces for video creation. On one side, those in need. On the other, those who create. And in between, creating these connections, is EasyMovie.
As a result of this union, the three form a central “play” – the final video product. It also references Maxwell’s RGB color spectrum model (color triangle). Visually, it has rounded corners, reinforcing the modern and simple traits of the tool.
The chosen lowercase typography complements the concept by allowing easy readability. The rounded edges match the symbol and create a harmonious composition that sets the brand apart with good visibility on various devices.
#technology #forpeople #fun
02. Website + Dashboard
Our work with EasyMovie also involved designing the landing page and the initial prototype of the tool. The biggest challenge was developing a flow that simplified the interaction between editors and clients during the editing process, covering various aspects: from the briefing and hiring to payment, tracking the creation, and delivering the final product.
#performance #usability #consistentdesign
